The Brand Activation Manager (BAM) is responsible for implementing marketing activities related to their assigned brand or ranges by designing the omnichannel strategy, managing B2C activations, and coordinating B2B2C & B2B activations. They play a key role in managing the brand image, ensuring that all actions are aligned with the brand's identity, values, and performance and commercial objectives. The BAM contributes to the development of brand awareness, market share, and turnover, within the framework of the 360º marketing strategy (OFF/ON line) and the budgetary objectives defined by Management.