Category Coordinator / Trade Marketing

Location: Mexico City (CDMX)
Work Schedule: Full-time
Work Model: Hybrid / 30% fieldwork, 70% analysis, office-based work, and client interaction.

We are looking for a Category Coordinator to join a dynamic team within the pharmaceutical and dermocosmetic industry.

The role will focus on supporting the development and performance of assigned categories through data analysis, shopper insights and point-of-sale execution.

Key Responsibilities

• Analyze sales, category, market share and performance data to identify opportunities.

• Support the development and implementation of Category Management and Shopper Marketing strategies.

• Prepare and update planograms and Space Planning proposals.

• Translate shopper and market insights into actionable recommendations.

• Work closely with Sales and Trade Marketing teams to support execution at the point of sale.

• Prepare reports and presentations with data-driven insights and recommendations.

• Monitor category performance and identify opportunities for improvement.

• Support projects and proposals for clients within the pharmaceutical and retail channels.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Commercial Engineering, or a related field.

• Previous experience in Category Management, Trade Marketing, Shopper Marketing, Commercial Analytics, or a related area.

• Strong analytical and numerical skills.

• Advanced Excel and experience working with databases and commercial information.

• Knowledge of Blue Yonder Space Planning.

• Advanced English.

• Experience in the beauty, dermocosmetic, FMCG or retail industries is desirable.

• Strong communication and presentation skills.

• Ability to work with different internal and external stakeholders.

• Valid driver's license and driving experience.

• Availability to work 30% in the field, visiting points of sale and clients.

• Availability to travel when required.

Profile

We are looking for an analytical, proactive and organized professional with a commercial mindset and an interest in developing a career in Category Coordiantor and Shopper Marketing.

The ideal candidate should be comfortable working with data while also being willing to spend significant time in the field, visiting points of sale and understanding commercial dynamics.

Experience in the beauty, dermocosmetics, Specialty Care or with clients such as Farmacias San Pablo will be considered a plus.